With companies like Anheuser-Busch under intense fire for their woke marketing campaigns, many Americans are left wondering how any of this pro-LGBT virtue signaling benefits them. The truth is, many of these companies probably wouldn’t embark on these campaigns alone. Their shareholders are the ones that hold all the power.

Multi-national investing firm BlackRock is known for managing enormous shares of big companies. Just a handful of examples include Apple, Microsoft, Google, and even Tesla. With management power over these shares, Blackrock has an enormous amount of sway when it comes to standard operating procedures within these corporations.

A recently surfaced video from 2017 shows exactly what behaviors that BlackRock hopes to “force.” Twitter account @EndWokeness shared a clip from an interview with Larry Fink, who has served as the CEO of Blackrock since 1988.

Why has everything gone woke these days? ESG scores.

Here is BlackRock CEO Larry Fink along with the CEO of AmEx explaining his desire to “force behaviors” (2017): pic.twitter.com/wCoeoJBD8x

— End Wokeness (@EndWokeness) June 4, 2023

“Behaviors are going to have to change, and this is one thing we’re asking companies. You have to force behaviors. At BlackRock, we are forcing behaviors.”

What behavior is Fink referring to? In a letter to clients in 2022, he stated that problems in the workplace like “racial equity, childcare, and mental health” must be addressed by corporations worth investing in. He also dedicated significant portions of his letter to the “climate risk” that leftists have fearmongered about for years.

By setting these investment standards, BlackRock has huge sway over which companies its clients invest in. If corporations want to be successful, according to Fink, they must abide by an environmental, social, and governance (ESG) score. To put it plainly, the more woke a company is, the higher the ESG score. The higher the ESG score that a company receives, the more likely they are to get wealthy investors.

This is the agenda that the World Economic Forum is pushing. In fact, they heavily promote the usage of ESG scores on their website.

They come right out and say it, "Companies are expanding the metrics they use to define success well beyond profit and sales." Clearly, they wish to reward woke corporations more than profitable ones. 

As long as companies like BlackRock maintain significant shares in corporations, they will be fine with weathering boycotts over woke marketing campaigns. This multinational corporation is not going anywhere anytime soon. 

However, investors can always think twice before going to a giant firm like Blackrock. The more power that individuals put into their own portfolios, the less power that the woke leftists have. If you’re investing in the stock market, make smart decisions – and do not be afraid to call out the woke agenda. These companies listen to the loudest voices.

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