The giant Minnesota retailer who faced significant backlash for its overtly political PRIDE displays, posted a 5.4% drop in sales in the 2nd Quarter of 2023. Target Corporation CEO Brian Cornell confirmed to reporters on a call that the backlash against the PRIDE displays had a "material impact" on sales.
According to Target, it's having difficulty convincing shoppers to buy more than the "necessities" in its stores. In QTR2 of 2022, the retailer posted a 2.6% gain in sales. Target has subsequently dropped its sales and profit projections for the year.
Piling onto the problems Target faces is a group of Woke Attorneys Generals in Blue States who sent a threatening letter to Target's CEO in QTR2 about its decision to pull the PRIDE displays. Joining that group was Minnesota's Antifa-loving AG, Keith Ellison. We wrote about this back in June.